A baby is called a newborn during the first four to six weeks following childbirth: In this time pleasant and skin-friendly fabrics like cotton, silk or wool are very important for the sensitive skin. These are very breathable. You should refrain from baby fashion that looks pretty but has a high synthetic fibre content. Luckily, there are plenty designers for exclusive and beautiful baby fashion that fulfil all the quality criteria for your little darling angel. Bodies are the absolute staple pieces in newborn fashion. You need at least eight of them in your wardrobe. If your baby spits a lot, you might want to have more than that. The best thing to do is to get several in different sizes, because the little ones grow out of the initial size 50 and 56 in no time. A tip: It can be very difficult at the beginning to pull clothes over your baby’s head, since they do not necessarily like it.
Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
BackpacksBagsBeltsBlazers & Sport CoatsBodysuitsBootsCasual Button-Down ShirtsCoats & OuterwearCrib ShoesDiaper BagsDressesFlatsHair AccessoriesHatsJeansLeggingsLoafersOxfordsPantsPolo ShirtsPonchos & CapesRompers & JumpsuitsSandalsScarves & WrapsSetsShirts & TopsShortsSkirtsSlip-OnsSneakersSuitsSweatersSweatshirts & HoodiesSwimwearT-ShirtsTopsVests
BackpacksBagsBeltsBlazers & Sport CoatsBodysuitsBootsCasual Button-Down ShirtsCoats & OuterwearCrib ShoesDiaper BagsDressesFlatsHair AccessoriesHatsJeansLeggingsLoafersOxfordsPantsPolo ShirtsPonchos & CapesRompers & JumpsuitsSandalsScarves & WrapsSetsShirts & TopsShortsSkirtsSlip-OnsSneakersSuitsSweatersSweatshirts & HoodiesSwimwearT-ShirtsTopsVests 

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Are you already itching to shop for your offspring? It makes sense to get the basic equipment early on. Extended shopping sprees can become exhausting, that is why expecting parents order their baby fashion online. Nevertheless, whether you buy it in your local specialist shop or in a baby fashion online shop – when it comes to baby clothes for newborns counts: High-quality baby clothes are a must. Short Checklist for the layette:


If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
Which brand-name clothing should be worn by a baby is very individual: Little rascals make different demands for clothes very quiet children. Some children suit gaudy colours and exotic patterns very well, whereas others look pretty in simple designs and pastel-coloured shades. Some children love appliqués, bows and ruffled hems; others will feel disturbed by that. You know your child best and know exactly what your baby needs – that is why we are offering such a wide variety of different designs that have one thing in common: it is about baby clothes of the best quality, about high-quality materials and about well-known brands. If you are looking for sturdy baby boy fashion, which find its use in the playground, or romantic little dresses for a special occasion: You can buy the perfect baby clothes unhurriedly online and you will find the right thing guaranteed. In addition to diverse baby clothes, you will find beautiful outfits for more grown-up boys and girls.
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