Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.

Experience luxury treatment when shopping designer kids’ clothes & designer baby clothes at AlexandAlexa.com, with a personalised customer service team on hand to offer styling advice, delivery information or to assist you with placing an order; just call or email with any query or question you may have. Rest assured your parcel will arrive in beautiful condition, and delivered straight to your door with a reliable postal or courier service.


We celebrate the small moments of joy in life. From the 1st night home to the 1st smiles and laughs to the 1st everything, we’re here to help your little ones grow into the most awesome people they can be—with new favorite clothes that basically become like besties—always there, comfy, and just as one-of-a-kind as the little peanut wearing the clothes.
Experience luxury treatment when shopping designer kids’ clothes & designer baby clothes at AlexandAlexa.com, with a personalised customer service team on hand to offer styling advice, delivery information or to assist you with placing an order; just call or email with any query or question you may have. Rest assured your parcel will arrive in beautiful condition, and delivered straight to your door with a reliable postal or courier service.
From classic designs to new, eye catching details, as a kid’s designer brand Marie-Chantal has something to offer for every occasion. Featuring exclusive additions and prints as well as high-end soft and comfortable fabrics, our boutique clothing range has something to suit all your little ones. Including princess dresses, formal wear and adorable newborn onesies, Marie-Chantal’s timeless designs are the perfect balance of style and comfort.
If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
We became part of so many of your lives, over the many years we have spent together, and we love nothing more than to see your little people feeling special in Ladida. We are about relishing each moment of our children's days. Looking into their eyes, and seeing the words they say. Every gesture, every smile, and learning so much from their pure and precious souls. We are about holding our children tight and cherishing those young years that fly by oh-so-fast.
Experience luxury treatment when shopping designer kids’ clothes & designer baby clothes at AlexandAlexa.com, with a personalised customer service team on hand to offer styling advice, delivery information or to assist you with placing an order; just call or email with any query or question you may have. Rest assured your parcel will arrive in beautiful condition, and delivered straight to your door with a reliable postal or courier service.

New parents realise quickly: Time is all of sudden in short supply. The baby determines the daily rhythm. Even when there seems to be an hour of spare time – shopping sprees and trips into town are not really relaxing with a pram, a diaper bag and an infant. The stores are narrow, there is no lift most of the time and when the baby gets hungry, finding a suited place for that is another challenge. Online shopping is way more tempting in that regard. When the baby is fast asleep, the mother can snuggle up on the sofa with her laptop, enjoy cup of coffee and browse through her favourite store for baby brand-name clothing. Moreover, if the little darling wakes up now and then, she can save her shopping cart and continue her little spree later on. No surprise that many young parents prefer buying her baby clothes online.
Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
Luxury baby clothes from AlexandAlexa.com are the perfect way to ensure your little ones are dressed in the height of style and comfort. Whether you are looking for babygrows for newborns, baby booties for toddlers taking their first steps or something smart for a special occasion, our vast range of designer baby clothes has something to satisfy everyone. Here you will find some of the biggest and best baby brands in childrenswear; such as Petit Bateau, Mayoral and Tartine et Chocolat.
A baby is called a newborn during the first four to six weeks following childbirth: In this time pleasant and skin-friendly fabrics like cotton, silk or wool are very important for the sensitive skin. These are very breathable. You should refrain from baby fashion that looks pretty but has a high synthetic fibre content. Luckily, there are plenty designers for exclusive and beautiful baby fashion that fulfil all the quality criteria for your little darling angel. Bodies are the absolute staple pieces in newborn fashion. You need at least eight of them in your wardrobe. If your baby spits a lot, you might want to have more than that. The best thing to do is to get several in different sizes, because the little ones grow out of the initial size 50 and 56 in no time. A tip: It can be very difficult at the beginning to pull clothes over your baby’s head, since they do not necessarily like it.
Designer Childrenswear have been bringing the finest in luxury designer baby clothes and kids designer clothing to its loyal and trusting clients since 1984. Founded by the British husband and wife team Kevin and Brenda Coade, this family store has grown to become a first stop destination for dedicated fashion lovers, delivering to over 120 countries worldwide. With a reputation founded on gold standard service, our staff are renowned as some of the friendliest and most hard working in the designer childrens clothing world. We carry a carefully curated selection of over 160 international, luxury brands for boys, girls and babies, from ages 0-16 years.
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