Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.


Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
BackpacksBagsBeltsBlazers & Sport CoatsBodysuitsBootsCasual Button-Down ShirtsCoats & OuterwearCrib ShoesDiaper BagsDressesFlatsHair AccessoriesHatsJeansLeggingsLoafersOxfordsPantsPolo ShirtsPonchos & CapesRompers & JumpsuitsSandalsScarves & WrapsSetsShirts & TopsShortsSkirtsSlip-OnsSneakersSuitsSweatersSweatshirts & HoodiesSwimwearT-ShirtsTopsVests 

Are you already itching to shop for your offspring? It makes sense to get the basic equipment early on. Extended shopping sprees can become exhausting, that is why expecting parents order their baby fashion online. Nevertheless, whether you buy it in your local specialist shop or in a baby fashion online shop – when it comes to baby clothes for newborns counts: High-quality baby clothes are a must. Short Checklist for the layette:

Beautiful baby fashion comes in so many shapes and forms that it is hard to pick from – while newborns get along with only a few bits of clothing, the need for baby clothes increases with the growing mobility of your darling. From now on you get to enjoy shopping online for baby clothes to one heart is content. Important: Always buy clothes in the right size, even though the little ones grow quickly. Clothes that are too big hinder and disrupt the baby’s urge to move. Important criteria for the fashion of mobile babies:
Designer Childrenswear have been bringing the finest in luxury designer baby clothes and kids designer clothing to its loyal and trusting clients since 1984. Founded by the British husband and wife team Kevin and Brenda Coade, this family store has grown to become a first stop destination for dedicated fashion lovers, delivering to over 120 countries worldwide. With a reputation founded on gold standard service, our staff are renowned as some of the friendliest and most hard working in the designer childrens clothing world. We carry a carefully curated selection of over 160 international, luxury brands for boys, girls and babies, from ages 0-16 years.
If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.
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