Let’s be honest: Buying baby clothes is simply the best! So many designs, all the colours and patterns make the little ones look good enough to eat. No surprise that many parents want to fill up their wardrobes with cute baby fashion long before the baby has arrived. Especially with the first child the question arises often: What does my baby really need? And what should I pay attention to when picking things up?
Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
CHILDSPLAY CLOTHING have been bringing luxury brands to little people since 1990. Here you’ll discover an extensive range of children’s designerwear across clothing, footwear and accessories and find the latest fashion must-haves and the season’s key pieces across luxury labels including Dolce & Gabbana, Gucci, Burberry, Moncler, Moschino, Armani, Boss, Young Versace, Givenchy, Fendi and many more…
Known for their vibrant colours and distinctly whimsical prints, the Fendi Kids collection exudes playful spontaneity with a side of understated luxury. This grey and black cotton Monster Eyes varsity jacket from Fendi Kids features a collarless design, long sleeves, a ribbed hem and cuffs and a front button ... Known for their vibrant colours and distinctly whimsical Read More
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Babygrows, cute jumpers and adorable dresses, find everything your newborn needs for its first years with our extensive range of baby designer clothes. We are proud to offer you outfits from leading baby designers and brands from the UK, and all around the world. We have both boy, girl and unisex clothes and we are sure that you will find something that truly matches your baby’s personality. Have a browse through our wide assortment and be sure to contact our customer service if you have any questions about any of our products..


Rainey’s Closet offers special occasion rentals and coordinating accessories for children. Consider it your child’s dream closet. We give you access to limited run designer clothing, hard to find styles, and made to match accessories. Whether it’s a photo session, first birthday, or flower girl outfit, we have everything you need to bring your vision to life.
New parents realise quickly: Time is all of sudden in short supply. The baby determines the daily rhythm. Even when there seems to be an hour of spare time – shopping sprees and trips into town are not really relaxing with a pram, a diaper bag and an infant. The stores are narrow, there is no lift most of the time and when the baby gets hungry, finding a suited place for that is another challenge. Online shopping is way more tempting in that regard. When the baby is fast asleep, the mother can snuggle up on the sofa with her laptop, enjoy cup of coffee and browse through her favourite store for baby brand-name clothing. Moreover, if the little darling wakes up now and then, she can save her shopping cart and continue her little spree later on. No surprise that many young parents prefer buying her baby clothes online.
Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
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