Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
Known for their vibrant colours and distinctly whimsical prints, the Fendi Kids collection exudes playful spontaneity with a side of understated luxury. This grey and black cotton Monster Eyes varsity jacket from Fendi Kids features a collarless design, long sleeves, a ribbed hem and cuffs and a front button ... Known for their vibrant colours and distinctly whimsical Read More
Featured designer brands include Anthem of the Ants, Babysoy, Biscotti, Bonnie Jean, cachcach, Cupcakes & Pastries, Deux par Deux, Dolls & Divas Couture, Eliane et Lena, Halabaloo, Haute Baby, Imoga, Jean Bourget, Joah Love, Joe's Jeans, Just Fab Girls, KidCuteTure, Limeapple, Lipstik Girls, Little Mass, Luna Luna Copenhagen, Mia Belle Baby, Mimi & Maggie, Mim-Pi, Paper Wings Petit Lem, Pom Pom, Popatu, Rabbitmoon, Ragdolls & Rockets, Rare Editions, SaraSara, Stella Industries, Tractr Jeans, Trish Scully Child and Truly Me. For school, church, playtime, and parties year-round, Pink Princess designer fashions are delightfully sweet and beloved by parents and children alike.

Oh my goodness - after three beautiful grandsons, my son and daughter-in-law have now blessed us with our first granddaughter, and I was just so tickled to come across this little dress... not only am I disappointed, I'm downright angry at the FALSE ADVERTISING, and at Amazon for including both reviews of the obviously original darling product shown in the photo accompanying this listing (manufactured by Ganz, which is headquartered in Canada), and the totally different product I received (with a label stitched into the onesie saying "Samgami baby")! WHERE do I begin?!
Let’s be honest: Buying baby clothes is simply the best! So many designs, all the colours and patterns make the little ones look good enough to eat. No surprise that many parents want to fill up their wardrobes with cute baby fashion long before the baby has arrived. Especially with the first child the question arises often: What does my baby really need? And what should I pay attention to when picking things up?
If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.
Featured designer brands include Anthem of the Ants, Babysoy, Biscotti, Bonnie Jean, cachcach, Cupcakes & Pastries, Deux par Deux, Dolls & Divas Couture, Eliane et Lena, Halabaloo, Haute Baby, Imoga, Jean Bourget, Joah Love, Joe's Jeans, Just Fab Girls, KidCuteTure, Limeapple, Lipstik Girls, Little Mass, Luna Luna Copenhagen, Mia Belle Baby, Mimi & Maggie, Mim-Pi, Paper Wings Petit Lem, Pom Pom, Popatu, Rabbitmoon, Ragdolls & Rockets, Rare Editions, SaraSara, Stella Industries, Tractr Jeans, Trish Scully Child and Truly Me. For school, church, playtime, and parties year-round, Pink Princess designer fashions are delightfully sweet and beloved by parents and children alike.
New parents realise quickly: Time is all of sudden in short supply. The baby determines the daily rhythm. Even when there seems to be an hour of spare time – shopping sprees and trips into town are not really relaxing with a pram, a diaper bag and an infant. The stores are narrow, there is no lift most of the time and when the baby gets hungry, finding a suited place for that is another challenge. Online shopping is way more tempting in that regard. When the baby is fast asleep, the mother can snuggle up on the sofa with her laptop, enjoy cup of coffee and browse through her favourite store for baby brand-name clothing. Moreover, if the little darling wakes up now and then, she can save her shopping cart and continue her little spree later on. No surprise that many young parents prefer buying her baby clothes online.
Oh my goodness - after three beautiful grandsons, my son and daughter-in-law have now blessed us with our first granddaughter, and I was just so tickled to come across this little dress... not only am I disappointed, I'm downright angry at the FALSE ADVERTISING, and at Amazon for including both reviews of the obviously original darling product shown in the photo accompanying this listing (manufactured by Ganz, which is headquartered in Canada), and the totally different product I received (with a label stitched into the onesie saying "Samgami baby")! WHERE do I begin?!
Beautiful baby fashion comes in so many shapes and forms that it is hard to pick from – while newborns get along with only a few bits of clothing, the need for baby clothes increases with the growing mobility of your darling. From now on you get to enjoy shopping online for baby clothes to one heart is content. Important: Always buy clothes in the right size, even though the little ones grow quickly. Clothes that are too big hinder and disrupt the baby’s urge to move. Important criteria for the fashion of mobile babies:
The latest collection from Fendi Kids showcases punchy prints, textured trims and a quirky colour palette your little one is bound to love. Crafted in Italy from pink stretch cotton printed all-over with a playful cartoon-inspired motif, this cute little body from Fendi Kids features a penny collar, long sleeves, ... The latest collection from Fendi Kids showcases punchy Read More
New parents realise quickly: Time is all of sudden in short supply. The baby determines the daily rhythm. Even when there seems to be an hour of spare time – shopping sprees and trips into town are not really relaxing with a pram, a diaper bag and an infant. The stores are narrow, there is no lift most of the time and when the baby gets hungry, finding a suited place for that is another challenge. Online shopping is way more tempting in that regard. When the baby is fast asleep, the mother can snuggle up on the sofa with her laptop, enjoy cup of coffee and browse through her favourite store for baby brand-name clothing. Moreover, if the little darling wakes up now and then, she can save her shopping cart and continue her little spree later on. No surprise that many young parents prefer buying her baby clothes online.

This is one really cute little suit -- but there are two things buyers should know. First, the nice wool lining that you see in the hood is only in the hood. The rest of the suit is unlined. It's warm, but not as warm as it might look Second, it does run small -- my almost 7 year old is wearing a 12 month size. Still - she's totally cute in her lumberjack outfit!
The latest collection from Fendi Kids showcases punchy prints, textured trims and a quirky colour palette your little one is bound to love. Crafted in Italy from pink stretch cotton printed all-over with a playful cartoon-inspired motif, this cute little body from Fendi Kids features a penny collar, long sleeves, ... The latest collection from Fendi Kids showcases punchy Read More
So make sure that the baby clothes for your darling can be easily buttoned up or have a wide neckline in the first couple of weeks, so that shirts and babygrows can be put on from the feet on upwards at a pinch. The so-called diaper bodies are opened and closed sideways – ideal in the starting time. You will see: The manufactures of designer baby fashion know the little ones’ needs all too well, so you will find a wide variety of baby clothing online or in a specialist shop, which will meet all needs. Apart from that, babygrows and jumpsuits are ideal for the first weeks of life. They offer the little ones enough room to kick around, are comfortable and do not pinch, when the little ones spend a lot of time in their bed or in the pram. Five or six of them belong to the layette essentials. Cute details like bows, motives or appliqués make for individuality and underline the charm of your darling. Is your child particularly slim and long – or does it have long legs? Than footless babygrows will be your best choice. Combine them with beautiful newborn socks – roundabout five pairs of those belong into your baby’s chest of drawers. Since baby loose most of their body heat through their head, soft caps are indispensable as well. Because
Let’s be honest: Buying baby clothes is simply the best! So many designs, all the colours and patterns make the little ones look good enough to eat. No surprise that many parents want to fill up their wardrobes with cute baby fashion long before the baby has arrived. Especially with the first child the question arises often: What does my baby really need? And what should I pay attention to when picking things up?
Oh my goodness - after three beautiful grandsons, my son and daughter-in-law have now blessed us with our first granddaughter, and I was just so tickled to come across this little dress... not only am I disappointed, I'm downright angry at the FALSE ADVERTISING, and at Amazon for including both reviews of the obviously original darling product shown in the photo accompanying this listing (manufactured by Ganz, which is headquartered in Canada), and the totally different product I received (with a label stitched into the onesie saying "Samgami baby")! WHERE do I begin?!
Are you already itching to shop for your offspring? It makes sense to get the basic equipment early on. Extended shopping sprees can become exhausting, that is why expecting parents order their baby fashion online. Nevertheless, whether you buy it in your local specialist shop or in a baby fashion online shop – when it comes to baby clothes for newborns counts: High-quality baby clothes are a must. Short Checklist for the layette:
If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
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