Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
Featured designer brands include Anthem of the Ants, Babysoy, Biscotti, Bonnie Jean, cachcach, Cupcakes & Pastries, Deux par Deux, Dolls & Divas Couture, Eliane et Lena, Halabaloo, Haute Baby, Imoga, Jean Bourget, Joah Love, Joe's Jeans, Just Fab Girls, KidCuteTure, Limeapple, Lipstik Girls, Little Mass, Luna Luna Copenhagen, Mia Belle Baby, Mimi & Maggie, Mim-Pi, Paper Wings Petit Lem, Pom Pom, Popatu, Rabbitmoon, Ragdolls & Rockets, Rare Editions, SaraSara, Stella Industries, Tractr Jeans, Trish Scully Child and Truly Me. For school, church, playtime, and parties year-round, Pink Princess designer fashions are delightfully sweet and beloved by parents and children alike.
If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.