Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
Are you already itching to shop for your offspring? It makes sense to get the basic equipment early on. Extended shopping sprees can become exhausting, that is why expecting parents order their baby fashion online. Nevertheless, whether you buy it in your local specialist shop or in a baby fashion online shop – when it comes to baby clothes for newborns counts: High-quality baby clothes are a must. Short Checklist for the layette:
New parents realise quickly: Time is all of sudden in short supply. The baby determines the daily rhythm. Even when there seems to be an hour of spare time – shopping sprees and trips into town are not really relaxing with a pram, a diaper bag and an infant. The stores are narrow, there is no lift most of the time and when the baby gets hungry, finding a suited place for that is another challenge. Online shopping is way more tempting in that regard. When the baby is fast asleep, the mother can snuggle up on the sofa with her laptop, enjoy cup of coffee and browse through her favourite store for baby brand-name clothing. Moreover, if the little darling wakes up now and then, she can save her shopping cart and continue her little spree later on. No surprise that many young parents prefer buying her baby clothes online.
Known for their vibrant colours and distinctly whimsical prints, the Fendi Kids collection exudes playful spontaneity with a side of understated luxury. This grey and black cotton Monster Eyes varsity jacket from Fendi Kids features a collarless design, long sleeves, a ribbed hem and cuffs and a front button ... Known for their vibrant colours and distinctly whimsical Read More
Shop and buy with confidence at AlexandAlexa.com; the Global Style Destination for kids. Hailed as the ‘Net-a-Porter for under 14 year olds’, AlexandAlexa.com offer the world's best kids' clothes and footwear, from a huge spectrum of designers for children aged up to 16 years. Wherever you are in the world, you can shop your favourite designer kids' brands at the click of a button. Discover the extensive range of designer kids’ clothes now, from over 200 luxury labels, such as Ralph Lauren, Burberry, Dolce & Gabbana, Stella McCartney and Little Marc Jacobs.
A baby is called a newborn during the first four to six weeks following childbirth: In this time pleasant and skin-friendly fabrics like cotton, silk or wool are very important for the sensitive skin. These are very breathable. You should refrain from baby fashion that looks pretty but has a high synthetic fibre content. Luckily, there are plenty designers for exclusive and beautiful baby fashion that fulfil all the quality criteria for your little darling angel. Bodies are the absolute staple pieces in newborn fashion. You need at least eight of them in your wardrobe. If your baby spits a lot, you might want to have more than that. The best thing to do is to get several in different sizes, because the little ones grow out of the initial size 50 and 56 in no time. A tip: It can be very difficult at the beginning to pull clothes over your baby’s head, since they do not necessarily like it.
Rainey’s Closet offers special occasion rentals and coordinating accessories for children. Consider it your child’s dream closet. We give you access to limited run designer clothing, hard to find styles, and made to match accessories. Whether it’s a photo session, first birthday, or flower girl outfit, we have everything you need to bring your vision to life.
Known for their vibrant colours and distinctly whimsical prints, the Fendi Kids collection exudes playful spontaneity with a side of understated luxury. This grey and black cotton Monster Eyes varsity jacket from Fendi Kids features a collarless design, long sleeves, a ribbed hem and cuffs and a front button ... Known for their vibrant colours and distinctly whimsical Read More
If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12. 

If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.
Which brand-name clothing should be worn by a baby is very individual: Little rascals make different demands for clothes very quiet children. Some children suit gaudy colours and exotic patterns very well, whereas others look pretty in simple designs and pastel-coloured shades. Some children love appliqués, bows and ruffled hems; others will feel disturbed by that. You know your child best and know exactly what your baby needs – that is why we are offering such a wide variety of different designs that have one thing in common: it is about baby clothes of the best quality, about high-quality materials and about well-known brands. If you are looking for sturdy baby boy fashion, which find its use in the playground, or romantic little dresses for a special occasion: You can buy the perfect baby clothes unhurriedly online and you will find the right thing guaranteed. In addition to diverse baby clothes, you will find beautiful outfits for more grown-up boys and girls.

So make sure that the baby clothes for your darling can be easily buttoned up or have a wide neckline in the first couple of weeks, so that shirts and babygrows can be put on from the feet on upwards at a pinch. The so-called diaper bodies are opened and closed sideways – ideal in the starting time. You will see: The manufactures of designer baby fashion know the little ones’ needs all too well, so you will find a wide variety of baby clothing online or in a specialist shop, which will meet all needs. Apart from that, babygrows and jumpsuits are ideal for the first weeks of life. They offer the little ones enough room to kick around, are comfortable and do not pinch, when the little ones spend a lot of time in their bed or in the pram. Five or six of them belong to the layette essentials. Cute details like bows, motives or appliqués make for individuality and underline the charm of your darling. Is your child particularly slim and long – or does it have long legs? Than footless babygrows will be your best choice. Combine them with beautiful newborn socks – roundabout five pairs of those belong into your baby’s chest of drawers. Since baby loose most of their body heat through their head, soft caps are indispensable as well. Because
Featured designer brands include Anthem of the Ants, Babysoy, Biscotti, Bonnie Jean, cachcach, Cupcakes & Pastries, Deux par Deux, Dolls & Divas Couture, Eliane et Lena, Halabaloo, Haute Baby, Imoga, Jean Bourget, Joah Love, Joe's Jeans, Just Fab Girls, KidCuteTure, Limeapple, Lipstik Girls, Little Mass, Luna Luna Copenhagen, Mia Belle Baby, Mimi & Maggie, Mim-Pi, Paper Wings Petit Lem, Pom Pom, Popatu, Rabbitmoon, Ragdolls & Rockets, Rare Editions, SaraSara, Stella Industries, Tractr Jeans, Trish Scully Child and Truly Me. For school, church, playtime, and parties year-round, Pink Princess designer fashions are delightfully sweet and beloved by parents and children alike.
Featured designer brands include Anthem of the Ants, Babysoy, Biscotti, Bonnie Jean, cachcach, Cupcakes & Pastries, Deux par Deux, Dolls & Divas Couture, Eliane et Lena, Halabaloo, Haute Baby, Imoga, Jean Bourget, Joah Love, Joe's Jeans, Just Fab Girls, KidCuteTure, Limeapple, Lipstik Girls, Little Mass, Luna Luna Copenhagen, Mia Belle Baby, Mimi & Maggie, Mim-Pi, Paper Wings Petit Lem, Pom Pom, Popatu, Rabbitmoon, Ragdolls & Rockets, Rare Editions, SaraSara, Stella Industries, Tractr Jeans, Trish Scully Child and Truly Me. For school, church, playtime, and parties year-round, Pink Princess designer fashions are delightfully sweet and beloved by parents and children alike.
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