Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
A baby is called a newborn during the first four to six weeks following childbirth: In this time pleasant and skin-friendly fabrics like cotton, silk or wool are very important for the sensitive skin. These are very breathable. You should refrain from baby fashion that looks pretty but has a high synthetic fibre content. Luckily, there are plenty designers for exclusive and beautiful baby fashion that fulfil all the quality criteria for your little darling angel. Bodies are the absolute staple pieces in newborn fashion. You need at least eight of them in your wardrobe. If your baby spits a lot, you might want to have more than that. The best thing to do is to get several in different sizes, because the little ones grow out of the initial size 50 and 56 in no time. A tip: It can be very difficult at the beginning to pull clothes over your baby’s head, since they do not necessarily like it.