Babygrows, cute jumpers and adorable dresses, find everything your newborn needs for its first years with our extensive range of baby designer clothes. We are proud to offer you outfits from leading baby designers and brands from the UK, and all around the world. We have both boy, girl and unisex clothes and we are sure that you will find something that truly matches your baby’s personality. Have a browse through our wide assortment and be sure to contact our customer service if you have any questions about any of our products.. 

I love this little onesie! I was worried it would be too big, and while it's a bit roomy, the fit/cut is such that it looks great when it's not totally snug on baby. The khaki color is soft and neutral, and the material is somewhat thick and fluffy (perfect for extra cuddles). The material is also soft and feels high-quality (like it will wash well). I originally bought this because it has built-in mittens along with the feet, so I'm glad to have more reasons to love it. My onesie even came with a free little gift of a bib which I can't wait to use when baby is ready for it!
Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
Let’s be honest: Buying baby clothes is simply the best! So many designs, all the colours and patterns make the little ones look good enough to eat. No surprise that many parents want to fill up their wardrobes with cute baby fashion long before the baby has arrived. Especially with the first child the question arises often: What does my baby really need? And what should I pay attention to when picking things up?
Which brand-name clothing should be worn by a baby is very individual: Little rascals make different demands for clothes very quiet children. Some children suit gaudy colours and exotic patterns very well, whereas others look pretty in simple designs and pastel-coloured shades. Some children love appliqués, bows and ruffled hems; others will feel disturbed by that. You know your child best and know exactly what your baby needs – that is why we are offering such a wide variety of different designs that have one thing in common: it is about baby clothes of the best quality, about high-quality materials and about well-known brands. If you are looking for sturdy baby boy fashion, which find its use in the playground, or romantic little dresses for a special occasion: You can buy the perfect baby clothes unhurriedly online and you will find the right thing guaranteed. In addition to diverse baby clothes, you will find beautiful outfits for more grown-up boys and girls.
If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers. 

Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
YFay Kids is renowned for flawlessly tailored classic staples suitable for boys and girls of all ages. This lightweight zip-up jacket from Fay Kids features a hood, a front zip fastening, an embroidered designer logo to the chest, long sleeves, elasticated cuffs, two front pockets and an elasticated hem. YFay Kids is renowned for flawlessly tailored classic Read More
A baby is called a newborn during the first four to six weeks following childbirth: In this time pleasant and skin-friendly fabrics like cotton, silk or wool are very important for the sensitive skin. These are very breathable. You should refrain from baby fashion that looks pretty but has a high synthetic fibre content. Luckily, there are plenty designers for exclusive and beautiful baby fashion that fulfil all the quality criteria for your little darling angel. Bodies are the absolute staple pieces in newborn fashion. You need at least eight of them in your wardrobe. If your baby spits a lot, you might want to have more than that. The best thing to do is to get several in different sizes, because the little ones grow out of the initial size 50 and 56 in no time. A tip: It can be very difficult at the beginning to pull clothes over your baby’s head, since they do not necessarily like it.
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