Known for their vibrant colours and distinctly whimsical prints, the Fendi Kids collection exudes playful spontaneity with a side of understated luxury. This grey and black cotton Monster Eyes varsity jacket from Fendi Kids features a collarless design, long sleeves, a ribbed hem and cuffs and a front button ... Known for their vibrant colours and distinctly whimsical Read More
Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.

Rainey’s Closet offers special occasion rentals and coordinating accessories for children. Consider it your child’s dream closet. We give you access to limited run designer clothing, hard to find styles, and made to match accessories. Whether it’s a photo session, first birthday, or flower girl outfit, we have everything you need to bring your vision to life.


If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.
New parents realise quickly: Time is all of sudden in short supply. The baby determines the daily rhythm. Even when there seems to be an hour of spare time – shopping sprees and trips into town are not really relaxing with a pram, a diaper bag and an infant. The stores are narrow, there is no lift most of the time and when the baby gets hungry, finding a suited place for that is another challenge. Online shopping is way more tempting in that regard. When the baby is fast asleep, the mother can snuggle up on the sofa with her laptop, enjoy cup of coffee and browse through her favourite store for baby brand-name clothing. Moreover, if the little darling wakes up now and then, she can save her shopping cart and continue her little spree later on. No surprise that many young parents prefer buying her baby clothes online.
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