Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
Let’s be honest: Buying baby clothes is simply the best! So many designs, all the colours and patterns make the little ones look good enough to eat. No surprise that many parents want to fill up their wardrobes with cute baby fashion long before the baby has arrived. Especially with the first child the question arises often: What does my baby really need? And what should I pay attention to when picking things up?

Designer Childrenswear have been bringing the finest in luxury designer baby clothes and kids designer clothing to its loyal and trusting clients since 1984. Founded by the British husband and wife team Kevin and Brenda Coade, this family store has grown to become a first stop destination for dedicated fashion lovers, delivering to over 120 countries worldwide. With a reputation founded on gold standard service, our staff are renowned as some of the friendliest and most hard working in the designer childrens clothing world. We carry a carefully curated selection of over 160 international, luxury brands for boys, girls and babies, from ages 0-16 years.
Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.
Which brand-name clothing should be worn by a baby is very individual: Little rascals make different demands for clothes very quiet children. Some children suit gaudy colours and exotic patterns very well, whereas others look pretty in simple designs and pastel-coloured shades. Some children love appliqués, bows and ruffled hems; others will feel disturbed by that. You know your child best and know exactly what your baby needs – that is why we are offering such a wide variety of different designs that have one thing in common: it is about baby clothes of the best quality, about high-quality materials and about well-known brands. If you are looking for sturdy baby boy fashion, which find its use in the playground, or romantic little dresses for a special occasion: You can buy the perfect baby clothes unhurriedly online and you will find the right thing guaranteed. In addition to diverse baby clothes, you will find beautiful outfits for more grown-up boys and girls.
New parents realise quickly: Time is all of sudden in short supply. The baby determines the daily rhythm. Even when there seems to be an hour of spare time – shopping sprees and trips into town are not really relaxing with a pram, a diaper bag and an infant. The stores are narrow, there is no lift most of the time and when the baby gets hungry, finding a suited place for that is another challenge. Online shopping is way more tempting in that regard. When the baby is fast asleep, the mother can snuggle up on the sofa with her laptop, enjoy cup of coffee and browse through her favourite store for baby brand-name clothing. Moreover, if the little darling wakes up now and then, she can save her shopping cart and continue her little spree later on. No surprise that many young parents prefer buying her baby clothes online.
×