Let’s be honest: Buying baby clothes is simply the best! So many designs, all the colours and patterns make the little ones look good enough to eat. No surprise that many parents want to fill up their wardrobes with cute baby fashion long before the baby has arrived. Especially with the first child the question arises often: What does my baby really need? And what should I pay attention to when picking things up?

Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.

CHILDSPLAY CLOTHING have been bringing luxury brands to little people since 1990. Here you’ll discover an extensive range of children’s designerwear across clothing, footwear and accessories and find the latest fashion must-haves and the season’s key pieces across luxury labels including Dolce & Gabbana, Gucci, Burberry, Moncler, Moschino, Armani, Boss, Young Versace, Givenchy, Fendi and many more…


Luxury baby clothes from AlexandAlexa.com are the perfect way to ensure your little ones are dressed in the height of style and comfort. Whether you are looking for babygrows for newborns, baby booties for toddlers taking their first steps or something smart for a special occasion, our vast range of designer baby clothes has something to satisfy everyone. Here you will find some of the biggest and best baby brands in childrenswear; such as Petit Bateau, Mayoral and Tartine et Chocolat.

Aged four to seven months babies discover their feet. They start playing with them, touching them and putting them into their mouth. This is a very important step in their developing. Make sure that your baby is able to reach its feet easily and let it kick around barefoot as often as possible. Trousers, leggings and babygrows without attached feet are ideal. The little ones start turning around bit by bit and finally crawling around on the floor. They try their first puree and start experimenting with mud and sand on the playground. Experienced parents know that during this period the outfit needs to be changed multiple times a day – also an additional set of clothes must not be missed. It is ideal for skirts and dresses to not cover the knees, so that the little ones will not be hindered whilst crawling around. Cool baby fashion for boys and girls encourages their curiosity – and is at the same time practical and visually appealing. It is never too early to develop one’s style. Some parents like it playful, others simple, but for everyone applies one thing: High-quality baby fashion underlines the character of your baby. The one does not want to dress its baby just somehow, but rather places value on design and style, will probably always choose designer baby fashion over boring clothes off the peg. Even if you do not want to fill your whole wardrobe with luxurious baby fashion items: A few carefully selected eyecatcher are enough to give your little darling’s wardrobe that certain something. Combine affordable basics with a few single elegant pieces or rely from head to toe on baby brand-name clothing – just what you want and whatever suits you. By the way: Designer baby fashion makes for a great gift idea for friends and family.


If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
All in ones Baby bathing Baby changing Baby feeding Baby safety Bags Baselayers Bedding Belts Boots Bottoms Bouncers and swings Breast feeding Carriers and slings Changing and travel bags Clothing sets Coats and jackets Collars Coveralls Dresses Equestrian equipment Fleeces Footwear accessories Gloves and mittens Hair accessories Headwear Home accessories Jumpers and knitwear Lighting Nightwear Sandals Scarves Shoes Shorts Skirts Slippers Sport footwear Sporting replica Stroller accessories Suits and tailoring Swimwear and coverups Tableware Textile Ties Toiletries Tops Trainers Underwear Winter sets
From classic designs to new, eye catching details, as a kid’s designer brand Marie-Chantal has something to offer for every occasion. Featuring exclusive additions and prints as well as high-end soft and comfortable fabrics, our boutique clothing range has something to suit all your little ones. Including princess dresses, formal wear and adorable newborn onesies, Marie-Chantal’s timeless designs are the perfect balance of style and comfort.
If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
Invest in the latest, greatest designerwear for your children and ensure they stay ahead of the fashion pack and make a lasting impression at every occasion. Whether you’re searching for a few key pieces or a complete outfit, CHILDSPLAY CLOTHING has got it covered. As one of the largest independent retailers of children’s designer clothing in the UK, we have handpicked collections that offer an array of styles so each child can express their individual identity through fashion.
Luxury baby clothes from AlexandAlexa.com are the perfect way to ensure your little ones are dressed in the height of style and comfort. Whether you are looking for babygrows for newborns, baby booties for toddlers taking their first steps or something smart for a special occasion, our vast range of designer baby clothes has something to satisfy everyone. Here you will find some of the biggest and best baby brands in childrenswear; such as Petit Bateau, Mayoral and Tartine et Chocolat.
CHILDSPLAY CLOTHING have been bringing luxury brands to little people since 1990. Here you’ll discover an extensive range of children’s designerwear across clothing, footwear and accessories and find the latest fashion must-haves and the season’s key pieces across luxury labels including Dolce & Gabbana, Gucci, Burberry, Moncler, Moschino, Armani, Boss, Young Versace, Givenchy, Fendi and many more…
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