Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.

Beautiful baby fashion comes in so many shapes and forms that it is hard to pick from – while newborns get along with only a few bits of clothing, the need for baby clothes increases with the growing mobility of your darling. From now on you get to enjoy shopping online for baby clothes to one heart is content. Important: Always buy clothes in the right size, even though the little ones grow quickly. Clothes that are too big hinder and disrupt the baby’s urge to move. Important criteria for the fashion of mobile babies:


Featured designer brands include Anthem of the Ants, Babysoy, Biscotti, Bonnie Jean, cachcach, Cupcakes & Pastries, Deux par Deux, Dolls & Divas Couture, Eliane et Lena, Halabaloo, Haute Baby, Imoga, Jean Bourget, Joah Love, Joe's Jeans, Just Fab Girls, KidCuteTure, Limeapple, Lipstik Girls, Little Mass, Luna Luna Copenhagen, Mia Belle Baby, Mimi & Maggie, Mim-Pi, Paper Wings Petit Lem, Pom Pom, Popatu, Rabbitmoon, Ragdolls & Rockets, Rare Editions, SaraSara, Stella Industries, Tractr Jeans, Trish Scully Child and Truly Me. For school, church, playtime, and parties year-round, Pink Princess designer fashions are delightfully sweet and beloved by parents and children alike.

Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
Luxury baby clothes from AlexandAlexa.com are the perfect way to ensure your little ones are dressed in the height of style and comfort. Whether you are looking for babygrows for newborns, baby booties for toddlers taking their first steps or something smart for a special occasion, our vast range of designer baby clothes has something to satisfy everyone. Here you will find some of the biggest and best baby brands in childrenswear; such as Petit Bateau, Mayoral and Tartine et Chocolat.

I love this little onesie! I was worried it would be too big, and while it's a bit roomy, the fit/cut is such that it looks great when it's not totally snug on baby. The khaki color is soft and neutral, and the material is somewhat thick and fluffy (perfect for extra cuddles). The material is also soft and feels high-quality (like it will wash well). I originally bought this because it has built-in mittens along with the feet, so I'm glad to have more reasons to love it. My onesie even came with a free little gift of a bib which I can't wait to use when baby is ready for it!


Rainey’s Closet offers special occasion rentals and coordinating accessories for children. Consider it your child’s dream closet. We give you access to limited run designer clothing, hard to find styles, and made to match accessories. Whether it’s a photo session, first birthday, or flower girl outfit, we have everything you need to bring your vision to life.
If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12. 
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