Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.


If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.
Invest in the latest, greatest designerwear for your children and ensure they stay ahead of the fashion pack and make a lasting impression at every occasion. Whether you’re searching for a few key pieces or a complete outfit, CHILDSPLAY CLOTHING has got it covered. As one of the largest independent retailers of children’s designer clothing in the UK, we have handpicked collections that offer an array of styles so each child can express their individual identity through fashion.
Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
Featured designer brands include Anthem of the Ants, Babysoy, Biscotti, Bonnie Jean, cachcach, Cupcakes & Pastries, Deux par Deux, Dolls & Divas Couture, Eliane et Lena, Halabaloo, Haute Baby, Imoga, Jean Bourget, Joah Love, Joe's Jeans, Just Fab Girls, KidCuteTure, Limeapple, Lipstik Girls, Little Mass, Luna Luna Copenhagen, Mia Belle Baby, Mimi & Maggie, Mim-Pi, Paper Wings Petit Lem, Pom Pom, Popatu, Rabbitmoon, Ragdolls & Rockets, Rare Editions, SaraSara, Stella Industries, Tractr Jeans, Trish Scully Child and Truly Me. For school, church, playtime, and parties year-round, Pink Princess designer fashions are delightfully sweet and beloved by parents and children alike.
Dress your little one to the nines with Best Dressed Child's assortment of baby, toddler and girls' clothing by size. We stock our shelves with the most stylish and high-quality children's clothes anywhere, including top name brands like Widgeon, Petit Ami, Kate Mack, Biscotti and more, for a standout selection of all-occasion girls' dresses, tops, bottoms, coats, jackets, shoes and swimwear that's designed to help her look her best. 

Are you already itching to shop for your offspring? It makes sense to get the basic equipment early on. Extended shopping sprees can become exhausting, that is why expecting parents order their baby fashion online. Nevertheless, whether you buy it in your local specialist shop or in a baby fashion online shop – when it comes to baby clothes for newborns counts: High-quality baby clothes are a must. Short Checklist for the layette:
BackpacksBagsBeltsBlazers & Sport CoatsBodysuitsBootsCasual Button-Down ShirtsCoats & OuterwearCrib ShoesDiaper BagsDressesFlatsHair AccessoriesHatsJeansLeggingsLoafersOxfordsPantsPolo ShirtsPonchos & CapesRompers & JumpsuitsSandalsScarves & WrapsSetsShirts & TopsShortsSkirtsSlip-OnsSneakersSuitsSweatersSweatshirts & HoodiesSwimwearT-ShirtsTopsVests
If your daughter was born during summer, airy dresses are another cute and practical option for the baby. As the little one’s skin is still very vulnerable to sunlight, you will want to put her in a thin longsleeve and a thin pair of tights, when you go outdoors. While in the shade your little girl is allowed to kick about with her naked little legs on the play rug babies love the feeling of fresh air touching her skin and enjoy that immensely. The older your baby gets the more flexible you will become in your selection of baby clothes. From cute T-shirts to mini shirts and even jeans are happening after a couple months. It is very important for trousers and skirts to have a soft elastic waistband that does not squeeze the delicate little tummy. Colourful leggings in combination with skirts or shorts offer plenty of room for your baby, its growing urge to move and support the baby perfectly in its developing and its need to discover the world.
A baby is called a newborn during the first four to six weeks following childbirth: In this time pleasant and skin-friendly fabrics like cotton, silk or wool are very important for the sensitive skin. These are very breathable. You should refrain from baby fashion that looks pretty but has a high synthetic fibre content. Luckily, there are plenty designers for exclusive and beautiful baby fashion that fulfil all the quality criteria for your little darling angel. Bodies are the absolute staple pieces in newborn fashion. You need at least eight of them in your wardrobe. If your baby spits a lot, you might want to have more than that. The best thing to do is to get several in different sizes, because the little ones grow out of the initial size 50 and 56 in no time. A tip: It can be very difficult at the beginning to pull clothes over your baby’s head, since they do not necessarily like it.
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